Tuesday, September 4, 2012

Of shavers and pens

On vacation last month, I realized I had forgotten to pack razors. When I went to the store to buy some, I was being budget conscious and selected a razor I hadn't used before. Big mistake as it hacked my legs up but that's not what I wanted to talk about. While probably looking for some reading material in the bathroom, ahem, I read about the features of said razor (just focus on the last 2 bullet points):

Key Benefits:

•Fixed head and triple-blade technology that delivers a smooth, close shave

•Polymeric and chrome cover to ease shaving in sensitive areas

•Twin lubricating strip with Vitamin E provides great smoothness for a comfortable and safe shave

•Long ergonomic handle that allows a better handling for a comfortable shave

Elegantly designed handles with flowers decorations (sic) for an enhanced and pleasant shaving experience

•2 pink colored handles to suit your mood

At the time I remember thinking, are you kidding me? Someone was REALLY stretching for those. {big eyeroll and headshake}

So I wasn't too surprised to see this in the news recently. Oh Bic, how I would love to listen in on your advertising/marketing meetings.

Bic Pens For Her


Heather said...

I read that Bic pen article when it originally came out and then went and read the rest of the "reviews" on Amazon for the pure entertainment value! So funny! Silly Bic....

Angela and David said...

I remember reading that one way to save money is to buy men's razors. Women get charged a premium for pastel colors and fancy handles.

Unknown said...

LOL! I want to know who comes up with the wording too!